Born by the
beach
Built for the
body
coming soon…
Born in Venice…
Our Mission
To bring the body back into the beauty conversation — boldly,
sensually, and unapologetically. In an industry that’s long prioritized
the face, we offer a radical shift: a body-first approach that honors
the full self — skin, curves, senses, spirit.
We intend to help women come home to their bodies.
Our Story
bod beauty is a female-founded brand born under the sun-soaked skies of Venice Beach — a love letter to the California coast, clean beauty, and spiritual connection.
It began with a longing: to reconnect. To feel the sun on your skin — and actually feel it. To stop rushing and start enjoying. To dare to love what is already yours: your body, your beauty, your divine.
bod beauty emerged from founder Ru’s own journey of reconnection — and a desire to build something deeper than product: a sensual experience, a moment of presence, a return to self.
Our Philosophy
We exist to celebrate and enhance the natural beauty of the human
form — not by hiding it, but by unapologetically showing it off.
Our products are clean, energy-infused, intentional, and multi-sensory
— crafted to glow all over, scent your skin, and become part of the daily
rituals that reconnects you with yourself- Because when you re-enter
you body, you remember who you are.
We believe beauty is ritual, not routine. That sensuality is a birthright,
and your body isn’t something to cover up — it’s something to worship.
A bit about bod:
Clean Skin Loving Ingredients
bod uses 99% natural ingredients, our formula uses Magnolia Bark as it’s natural preservative. We feature natures wild flowers like Daisy, which naturally fades dark spots and evens out skin tone- and Dandelion and Marigold which calm inflammation, brightens tone, naturally fades dark spots and evens out skin tone
Raise Your Vibes
Our formulas are infused with Clear Quartz & Moonstone and Green Tourmaline, which not only soothes the skin and enhances your your glow from the inside out. They also amplify your intuition, energy and intentions and promote emotional balance, self-love and heart healing
California Born and Ethically Sourced
Rooted in Venice Beach, Bod Beauty is built with intention—using ethically sourced ingredients and packaging produced locally in the U.S. Our formulas are 100% vegan, cruelty-free, and designed with sustainability in mind, from our clean ingredients to our FSC-certified cartons and recyclable materials..